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Privacy Policy

Effective Date: April 22, 2026

 

Run Your Personal Best LLC ("RYPB," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have regarding your data.

 

This Policy applies to our website (runyourpersonalbest.com), our coaching services, our newsletter and lead magnets, and any other interactions you have with RYPB.

 

 

1. Information We Collect

We collect the following categories of information:

 

Contact information

 

  • Name, email address, phone number, mailing address (when provided)

 

Coaching intake information

 

  • Running and training history

  • Injury history and general health information relevant to training

  • Athletic goals, race history, and target events

  • Current fitness level, training schedule, and life context (work, family, travel)

 

Training data

 

  • Workout logs, pace/heart rate/distance data

  • Data you share from connected platforms (e.g., Final Surge, Garmin, Strava) when you provide it

  • Messages and conversations with your coach

 

Payment information

 

  • Billing name, billing address, and payment details are processed by our payment processor (Stripe). We do not store full credit card numbers on our systems.

 

Website and marketing information

 

  • Email address when you subscribe to our newsletter or download a lead magnet

  • Browsing behavior on our website, collected via Google Analytics (see Section 6)

  • Responses to surveys, forms, or questionnaires

 

Voluntary recordings

 

  • Coaching calls are not recorded by default. When a recording would be useful, we will ask for your permission first, and you are free to decline.

 

 

2. How We Use Your Information

We use the information we collect to:

 

  • Deliver coaching services, including building training plans, providing feedback, and communicating with you

  • Process payments and manage your subscription

  • Respond to your questions and provide support

  • Send training plans, schedule calls, and coordinate coaching

  • Send newsletters, updates, and marketing emails (only if you've opted in — you can unsubscribe anytime)

  • Improve our services, website, and client experience

  • Comply with legal obligations and protect our legal rights

 

We do not sell your personal information to third parties. Ever.

 

 

3. How We Share Your Information

We share your information only with service providers that help us operate our business, and only to the extent necessary. These include:

 

Payment processing

 

  • Stripe — handles all payment processing and subscription billing. Stripe's privacy practices: stripe.com/privacy

 

Email and marketing

 

  • Kit (formerly ConvertKit) — sends our newsletter, coaching communications, and lead magnet delivery. Kit's privacy practices: kit.com/privacy

 

Training and coaching platforms

 

  • Final Surge — stores training plans and workout data for clients using the platform. Final Surge privacy practices: finalsurge.com/privacy

  • Google Workspace (Docs, Sheets, Drive) — used for some coaching documentation and business operations. Google's privacy practices: policies.google.com/privacy

 

Website analytics

 

  • Google Analytics — collects anonymized website usage data. See Section 6 for more.

 

Our coaching team

 

  • Your coaching information is accessible to the RYPB coaching team (currently two coaches). All team members are bound by confidentiality obligations.

 

Legal requirements

 

  • We may disclose information if required by law, subpoena, or legal process, or to protect the rights, property, or safety of RYPB, our clients, or others.

 

We do not share your personal information with advertisers or data brokers.

 

 

4. How We Use AI Tools

We believe in being transparent about our use of artificial intelligence. Here is how AI fits into our work:

 

What we use We use Claude (made by Anthropic), a large language model, to support certain aspects of our coaching and business operations. This may include:

 

  • Analyzing training patterns and generating ideas for plan adjustments

  • Drafting or editing client communications

  • Research, content drafting, and administrative tasks

 

How we protect your information

 

  • Our Claude account is configured so that submitted data is not used to train AI models.

  • We do not include client names, contact information, or other personally identifying details when using AI tools. Information shared with AI tools is kept general (e.g., "45-year-old marathoner with a history of plantar fasciitis") rather than identifiable.

  • All training plans, coaching decisions, and client communications are reviewed and approved by a human coach before being delivered to you.

  • AI is a supporting tool, not a replacement for the human coaching relationship. You always work with a real coach.

 

What this means for you You benefit from faster analysis and more thorough plan development, while your identity and personal details remain protected. If you have concerns or preferences about AI use in your coaching, let us know and we'll accommodate reasonable requests.

 

 

5. Client Testimonials and Publicly Shared Stories

From time to time we share client progress, stories, or results publicly (e.g., on our website, social media, podcast, or blog) to inspire other runners and showcase coaching outcomes.

 

  • With identifying details (name, photo, specific results): We share only with your explicit written permission.

  • Without identifying details (anonymized): We may share general patterns, anonymized scenarios, or aggregate insights. In these cases, no names, photos, or details that could reasonably identify you are included.

 

You may opt out of being featured in any form by emailing cory@runyourpersonalbest.com.

 

 

6. Cookies and Website Analytics

Our website uses cookies and similar tracking technologies for basic functionality and analytics.

 

Google Analytics We use Google Analytics to understand how visitors use our website (pages visited, time on site, general location, device type). This data is used in aggregate and helps us improve the site. You can opt out of Google Analytics tracking using the Google Analytics Opt-Out Browser Add-On.

 

Your choices Most web browsers allow you to control cookies through browser settings. You can set your browser to refuse cookies or alert you when cookies are being sent. If you disable cookies, some parts of our website may not function properly.

 

 

7. Data Security

We take reasonable steps to protect your personal information using industry-standard security practices. This includes:

 

  • Secure payment processing through Stripe (PCI-compliant)

  • Encrypted data transmission (HTTPS) on our website

  • Access controls that limit who on our team can view client information

  • Strong password practices and two-factor authentication where available

 

No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

 

 

8. Data Retention

We retain your personal information for as long as necessary to provide services and fulfill the purposes described in this Policy:

 

  • Active clients: For the duration of the coaching relationship

  • Former clients: Up to 3 years after the relationship ends, for tax, legal, and reference purposes

  • Newsletter subscribers: Until you unsubscribe

  • Payment records: As required by tax and accounting laws (typically 7 years)

 

You may request deletion of your data at any time (see Section 9).

 

 

9. Your Privacy Rights

For all clients You have the right to:

 

  • Access the personal information we hold about you

  • Correct inaccurate or outdated information

  • Delete your information (subject to legal retention requirements)

  • Opt out of marketing communications at any time

  • Receive a copy of your data in a portable format

 

To exercise any of these rights, email cory@runyourpersonalbest.com. We will respond within 30 days.

 

For California residents (CCPA/CPRA) In addition to the rights above, California residents have the right to:

 

  • Know what categories of personal information we collect, use, and share

  • Request deletion of personal information (subject to legal exceptions)

  • Opt out of the "sale" or "sharing" of personal information. We do not sell or share personal information as defined by California law.

  • Limit use of sensitive personal information. Injury history and health-related details collected for coaching qualify as sensitive personal information under California law; we use this information only for coaching purposes and do not share it beyond what's described in Section 3.

  • Non-discrimination — we will not discriminate against you for exercising your privacy rights.

 

For EU, UK, and other international clients (GDPR) If you are located in the European Union, United Kingdom, or another jurisdiction with data protection laws (such as GDPR), you have additional rights including:

 

  • Right to object to processing

  • Right to restrict processing

  • Right to lodge a complaint with your local data protection authority

 

The legal basis for processing your data is typically: (a) performance of our coaching contract with you, (b) your consent (for marketing), and (c) our legitimate interests in running our business.

 

 

10. International Data Transfers

RYPB is based in the United States. If you are located outside the U.S., your information will be transferred to, stored, and processed in the United States. By using our services, you consent to this transfer. We take appropriate measures to ensure your data is treated in accordance with this Policy wherever it is processed.

 

 

11. Children's Privacy

Our services are intended for adults ages 18 and over. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child, please contact us and we will delete it.

 

 

12. Third-Party Links

Our website and communications may contain links to third-party websites (race organizations, gear manufacturers, partner services). We are not responsible for the privacy practices of those sites. Please review their privacy policies before providing personal information.

 

 

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:

 

  • Update the Effective Date at the top of this Policy

  • Notify active clients by email

  • Post a notice on our website

 

Continued use of our services after changes take effect means you accept the updated Policy.

 

 

14. Governing Law

This Privacy Policy is governed by the laws of the State of California, without regard to conflict of law principles, except where local data protection laws (such as GDPR for EU residents) grant additional rights that apply regardless of governing law.

 

 

15. Contact Us

Questions about this Privacy Policy, your data, or privacy rights:

 

Cory Smith Run Your Personal Best LLC Email: cory@runyourpersonalbest.com

 

We aim to respond to all privacy inquiries within 30 days.

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By using our website, subscribing to our newsletter, or becoming a coaching client, you acknowledge that you have read and understood this Privacy Policy.

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